Ada

Ada is an enterprise customer service automation platform powered by conversational and generative artificial intelligence. Built for high-volume customer support operations, Ada enables brands to automate customer inquiries across web chat, social channels, SMS, and voice. The platform features a no-code visual builder that allows customer experience (CX) teams to design automated conversational flows, define resolution logic, and integrate generative AI answering grounded in verified knowledge bases. Ada connects with enterprise CRMs, ticketing systems, and backend APIs—including Salesforce, Zendesk, and Shopify—enabling automated actions such as checking order statuses, processing account updates, or routing complex issues to human agents. Ada is adopted by global enterprises across e-commerce, telecommunications, travel, and financial services to increase automated resolution rates while maintaining brand governance and customer satisfaction standards.

How it works

A customer submits an inquiry through a supported support channel (such as web chat or mobile messaging). Ada analyzes the customer's intent using natural language understanding and generative models grounded in company knowledge assets. The platform either resolves the query directly with conversational answers, executes a backend action through connected APIs (such as initiating a refund or appointment update), or routes the conversation to an available human support representative with full context and conversation history.