Users create Scenarios on a visual canvas by connecting modules (icons representing different apps). A Scenario starts with a trigger module. Users then drag connections to action modules, using visual filters and routers to split data paths based on specific criteria. Data mapped from earlier modules is injected into subsequent steps. Make allows for deep visual inspection of the data payload at every single step to debug complex data transformations before setting the automation live.
Make (Integromat)
Make (formerly Integromat) is a visual platform for building complex automated workflows across thousands of applications and APIs. It serves as a bridge between systems, enabling data to flow seamlessly without requiring manual data entry or custom engineering integration.
Make is characterized by its highly visual, non-linear interface, where workflows (called "Scenarios") look like branching flowcharts. This structure allows users to build highly complex conditional logic, data manipulation, and parallel processing operations that are difficult to achieve in simpler point-to-point automation tools.
It is widely used by operations managers, growth marketers, and automation agencies to build scalable business processes, increasingly incorporating AI nodes to parse text, route tickets, or generate content within the automation flow.
Best For
- Operations and growth teams building complex automation
- Marketing agencies scaling client processes
- Advanced business users who find Zapier too restrictive
- Users needing detailed data manipulation without coding
How It Works
Key Features
Scenario Builder
- Non-linear visual canvas
- Advanced data routers and arrays
- Iterators and aggregators for bulk data processing
- Visual execution debugging
Ecosystem
- Thousands of supported apps
- Custom API and webhook capability
- Template repository
- Team collaboration workspaces
Pros & Cons
Pros
- Highly intuitive visualization of complex, multi-branch logic
- Superior data manipulation arrays and iterators compared to simple tools
- Pricing scales more affordably per operation than enterprise alternatives
- Deep API access for supported apps
Cons
- Steeper learning curve than basic linear automation tools
- Data manipulation functions use a specific syntax that takes time to learn
- Complex scenarios can become visually overwhelming on screen
- Customer support resolution can be slow on lower tiers
Pricing
Make offers a free tier with a limited number of operations per month. Paid plans are tiered based on the volume of operations and number of active Scenarios, with higher tiers offering team roles, increased execution speed, and enterprise security features. Billing is monthly or annual.
How It Compares
Make competes directly with Zapier and n8n. Zapier is significantly easier to learn for simple A-to-B automations but becomes very expensive and difficult to manage for complex, branching logic. n8n targets technical developers with self-hosting capabilities. Make sits in the powerful middle ground: accessible enough for non-developers, but visually robust enough to handle complex enterprise-grade data arrays and branching logic.