Synthesia
Synthesia turns scripts into avatar-led videos for training and communication. Its free Basic plan includes 10 minutes of video, 3 survey responses, and 500 credits per month. Paid plans (Starter and Pro) add usage-credit pools, watermark removal, and video downloads. Separate API families support video generation, uploads, billing, and interactive avatars, with eligibility defined for each API.
Editorial Overview
Synthesia is an AI video generation platform that creates videos using AI avatars that deliver spoken content from a text script. Users write a script, select an AI avatar and voice, and the platform generates a professional-quality talking-head video without cameras, actors, or studio equipment. Founded in 2017 and headquartered in London, Synthesia is primarily used by enterprise learning and development teams, corporate communications departments, and marketing organisations that need to produce video content at scale without the traditional production overhead. It is one of the most established platforms in the AI video avatar market, offering over 100 AI avatars and supporting 120+ languages, making it particularly relevant for multilingual training and communication content.
How it works
Users create a new video project in the Synthesia web interface, write or paste a script, and select from available AI avatars and voice options. The platform synthesises the video by animating the avatar to deliver the script with appropriate lip sync and expression. Users can add slides, screen recordings, images, and background music. Finished videos are rendered in the cloud and can be shared via link or exported as MP4 files. Custom AI avatars can be created from an approved recorded video of a real person.
Key Features
Core Capabilities
- Script-to-video with AI avatars
- 100+ built-in AI avatars
- 120+ language and voice support
- Slide and media layer integration
- Video export and sharing
Advanced Capabilities
- Custom personal AI avatar creation
- Screen recording integration
- Brand kit with colours and logos
- API access for programmatic video generation
- Analytics on video viewing
Strengths & Limitations
Strengths
- Eliminates camera and studio requirements for talking-head video
- Strong multilingual support
- Consistent quality across large video volumes
- Custom avatar option for brand authenticity
- Enterprise-grade reliability and security
Limitations
- Avatars retain an artificial quality visible to attentive viewers
- Custom avatar creation requires a recorded video submission and approval process
- Less suitable for live-action, narrative, or highly dynamic video
- API access is not available on all plans
- Per-video or credit costs can add up at high volumes
Who is it for?
Best For
- Teams creating presenter-style training from written scripts
- Organizations automating avatar-video workflows through supported APIs
Not Ideal For
- Users needing downloadable, unbranded videos on Basic
- Buyers assuming every API is available on every plan
Primary Use Cases
Pricing & Access
- Pricing Model: freemium
- Starting Price: $19
- Free Tier: Free tier available
- Free Trial: Trial availability not confirmed
Synthesia offers a free Basic plan with 10 minutes of video per month, 3 survey responses, 500 general credits, and a 60-minute one-time interactive avatar allowance. The Starter plan ($19/month standard, or $14/month billed annually at $168/year) adds a 1,250 monthly credit pool, watermark-free videos, and downloads. The Pro plan (formerly Creator, $89/month standard, or $59/month billed annually at $708/year) includes 6,500 monthly credits and advanced production features, with multi-seat scaling up to Pro 8×. Enterprise plans offer custom volume, dedicated support, and full API access.
Platforms & Technical Capabilities
Interfaces
Technical Access
How It Compares
Synthesia's primary competitors in the AI avatar video space are HeyGen and D-ID. HeyGen has gained notable traction with real-time video translation features. D-ID targets more developer-focused use cases via API. For general video generation without avatars, Runway and Pika are different category tools. Synthesia differentiates on enterprise readiness, avatar variety, and multilingual production capabilities.
Trust & Verification
Evidence reviewed
Last Reviewed: 2026-10-30